4-Hour Workweek Success Tales — Charlie Houpert on Constructing “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Tens of millions, Residing in Brazil, Essential Early Choices, and The Secret to Freedom (#817)

“Do I select myself within the face of the world providing me all of this temptation to be one thing else?”
— Charlie Houpert

Charlie Houpert (@charliehoupert) is the co-founder of Charisma on Command, an organization that helps individuals develop confidence, charisma, and powerful social expertise. Initially launched as a 4-Hour Workweek-inspired “muse,” it has since grown into one of many largest platforms for social expertise and confidence coaching, with greater than 10 million YouTube subscribers worldwide and greater than a billion views throughout its content material in six languages. His flagship course, Charisma College, has guided greater than 30,000 members via sensible steps to grow to be extra magnetic.

Charlie was as soon as voted “Most Prone to Break Out of His Shell” and commenced finding out charisma to beat his personal social nervousness. He now explores the deeper roots of confidence via archetypal psychology, embodiment practices, and extra.

Please take pleasure in!

Hearken to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, YouTube Music, Amazon Music, Audible, or in your favourite podcast platform. Watch the interview on YouTube right here. The transcript of this episode might be discovered right here. Transcripts of all episodes might be discovered right here.

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This message is dropped at you by Patagonia. I’m all the time requested by listeners what helps me reset, really feel grounded, get better from setbacks, or just really feel at peace. Indisputably, it’s going into nature, normally with my pup Molly. For a lot of hundreds of thousands of People, myself included, our national-park system is one of the best place to just do that.  Our public lands cowl practically a 3rd of our nation’s landmass. With greater than 433 national-park websites, there’s a ton to discover, whether or not you’re fishing, mountaineering, or simply tenting with household.

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Wish to hear one other episode with somebody who understands social dynamics and influenced Charlie’s entrepreneurial path? Hearken to my dialog with bestselling writer Neil Strauss, wherein we mentioned his inventive course of, conducting partaking interviews, overcoming author’s block, maximizing inventive output, and rather more.

What was your favourite quote or lesson from this episode? Please let me know within the feedback.

SELECTED LINKS FROM THE EPISODE

• Join with Charlie Houpert:

Charisma on Command | Charisma College | Dropping In Podcast | Improv & Dragons | YouTube | Twitter | Instagram | LinkedIn

The transcript of this episode might be discovered right here. Transcripts of all episodes might be discovered right here.

Corporations, Organizations, and Manufacturers

• Charisma on Command: a private growth firm and YouTube channel targeted on enhancing charisma and communication expertise via on-line programs and content material.
• Skillshare: a web based studying platform providing 1000’s of inventive and enterprise programs taught by trade consultants.
• TrepStar: an on-demand media achievement service specializing in short-run CD, DVD, and USB manufacturing and delivery.
• Chipotle: a fast-casual Mexican restaurant chain recognized for customizable burritos, bowls, and tacos made with responsibly sourced substances.
• Airbnb: a world on-line market connecting vacationers with hosts providing distinctive lodging and experiences.
• Google (Adwords): Google’s internet marketing platform, now known as Google Adverts, that allows companies to show adverts throughout Google’s community.
• SamCart: an e-commerce platform designed particularly for promoting digital merchandise with conversion-optimized checkout experiences and upselling options.
• Marvel: a multimedia leisure firm well-known for its superhero franchises, comedian books, and blockbuster movie universe.
• Lexus: Toyota’s luxurious automobile division recognized for premium vehicles, SUVs, and hybrid expertise with emphasis on craftsmanship and reliability.
• Patek Philippe: a prestigious Swiss luxurious watch producer famend for creating among the world’s costliest and collectible timepieces.
• Boeing: an American multinational aerospace company that designs, manufactures, and sells business airplanes, protection programs, and area expertise.
• Complete Meals: an upscale grocery chain specializing in natural and pure merchandise, recognized for high-quality meals and health-conscious purchasing expertise.

Blogs, Web sites, and On-line Platforms

• KickAss Academy: the unique area identify for Charlie’s private growth weblog and enterprise earlier than rebranding to Charisma on Command.
• Reddit: a social information aggregation and dialogue platform the place customers can share content material and interact in group discussions throughout 1000’s of subjects.
• Readability.fm: an on-demand consulting platform that connects entrepreneurs with trade consultants for paid telephone consultations, that includes advisors like Mark Cuban and Eric Ries.
• WordPress: the world’s hottest content material administration system, powering over 40% of internet sites with versatile themes and plugins for constructing any sort of website.
• vBulletin: a business discussion board software program bundle that allows communities to create feature-rich dialogue boards with superior moderation and customization instruments.
• The Final Psychiatrist: an influential nameless weblog by psychiatrist Dr. Chris Ballas that provided penetrating cultural criticism and psychological evaluation from 2007-2014.
• Cracked: a humor web site recognized for its comedic articles, lists, and movies that mix leisure with stunning insights and historic details.

Programs and Applications

• Charisma College: Charlie’s flagship on-line course instructing sensible charisma and communication expertise via step-by-step coaching modules, workouts, and real-world software methods.
• Advertising Step-by-Step: Eben Pagan’s complete entrepreneurial advertising and marketing course masking psychology-driven methods for buyer acquisition, conversion, and enterprise progress.
• Artwork of Accomplishment: Joe Hudson’s transformational teaching program mixing neuroscience, psychology, and religious practices to assist high-performers break via limiting patterns and emotional boundaries.

Books

Films, TV Exhibits, and Media

• Inception: Christopher Nolan’s mind-bending heist thriller about extracting and planting concepts via shared dreaming, that includes layered dream sequences inside desires and Leonardo DiCaprio’s reality-questioning efficiency.
• On line casino Royale (2006): the James Bond reboot that includes an iconic eight-minute parkour chase sequence with freerunner Sébastien Foucan that impressed Charlie’s first enterprise thought for parkour coaching DVDs.
• Sport of Thrones: HBO’s fantasy epic whose complicated characters like Jon Snow and Tyrion Lannister turned excellent topics for Charlie’s “fame-jacking” YouTube technique, borrowing present viewers consideration.
• The Tim Ferriss Experiment: My actuality TV present the place I tried to grasp numerous expertise in report time, together with a very cringe-worthy episode about relationship and chilly strategy methods.
• True Detective: the philosophical crime drama that was referenced in one in every of The Final Psychiatrist‘s characteristically penetrating weblog publish titles, mixing popular culture with psychological evaluation.
• Improv & Dragons: Charlie’s personal YouTube collection combining improvisational comedy with Dungeons & Dragons gameplay, showcasing his evolution from client to creator of entertaining content material.

Individuals

• Neil Strauss: writer of The Sport, a controversial exploration of pickup artist tradition that inadvertently turned a masterclass in social psychology and persuasion methods.
• Neville Medhora: a copywriter and entrepreneur who based Copywriting Course after serving to AppSumo obtain their highest gross sales days via psychological e-mail advertising and marketing.
• Tony Robbins: legendary motivational speaker and life coach recognized for reworking human potential via neurolinguistic programming and peak efficiency methods.
• Tucker Max: bestselling writer of I Hope They Serve Beer in Hell and grasp of provocative private branding who supplied Charlie essential early suggestions on his enterprise positioning.
• Eben Pagan: advertising and marketing strategist and entrepreneur who created the “Advertising Step-by-Step” course that influenced Charlie’s rebranding to Charisma on Command, recognized for alliterative branding methods.
• David DeAngelo: Eben Pagan’s pseudonym below which he wrote Double Your Relationship, demonstrating early private branding methods within the relationship recommendation trade.
• Ryan Vacation: bestselling writer and advertising and marketing professional who was working as Tucker Max’s analysis assistant once I first encountered Tucker’s unconventional strategy.
• Brian Chesky: co-founder and CEO of Airbnb, famend for his philosophy of “doing issues that don’t scale” within the early levels of constructing disruptive companies.
• Clay Collins: on-line course creator who developed influential frameworks for pre-selling programs earlier than creating them, offering Charlie with strategic product launch methodologies.
• Avicii: Swedish DJ and digital music producer whose stay efficiency Charlie witnessed throughout his transformational first go to to Las Vegas.
• Invoice Clinton: forty second President of the US whose masterful eye contact methods in political debates turned the topic of one in every of Charlie’s breakthrough YouTube movies.
• Greg McKeown: writer of Essentialism, advocating for the disciplined pursuit of much less however higher via systematic prioritization and elimination methods.
• Herbie: fictional character from Greg McKeown’s Essentialism representing the bottleneck precept – that bettering the slowest a part of any system dramatically improves general efficiency.
• Donald Trump: businessman and forty fifth President whose communication type Charlie analyzed in a viral 2016 video predicting his electoral success, which tripled Charlie’s enterprise.
• Scott Adams: creator of the Dilbert sketch and grasp persuader who additionally predicted Trump’s victory early, demonstrating superior understanding of cognitive biases.
• Conor McGregor: Irish UFC fighter whose psychological warfare techniques and charismatic self-promotion turned frequent topics of Charlie’s behavioral evaluation movies.
• Robert Downey Jr.: Academy Award-nominated actor whose fast wit and magnetic interview presence supplied wealthy materials for Charlie’s charisma breakdowns.
• Gary Vaynerchuk: entrepreneur and social media professional who popularized the “jab, jab, jab, proper hook” content material technique of offering worth earlier than making gross sales pitches.
• Mr. Beast: YouTube phenomenon whose data-driven strategy to viral content material creation and psychological thumbnail optimization represents trendy digital storytelling mastery.
• David Ogilvy: legendary promoting govt generally known as the “Father of Promoting” whose timeless ideas of persuasion proceed influencing trendy advertising and marketing.
• Keanu Reeves: the proper instance of an introvert who exudes confidence regardless of being quiet and considerably reclusive.
• Brené Brown: analysis professor and writer whose insights on vulnerability and braveness embody the knowledge that wholesome relationships are by no means actually 50/50.
• Thucydides: historical Greek historian whose philosophy impressed Charlie’s tattoo: “The key to freedom is braveness” — representing the intersection of knowledge and private transformation.
• Joe Hudson: govt coach and creator of Artwork of Accomplishment who guided Charlie via the complicated emotional and strategic challenges of shopping for out his enterprise co-founder.
• Sam Altman: CEO of OpenAI who publicly endorsed Joe Hudson’s work via social media, validating the psychological frameworks Charlie was studying.
• Nathaniel Branden: psychologist and writer of The Six Pillars of Self-Esteem whose sentence completion workouts helped Charlie excavate limiting beliefs and unconscious patterns.
• Jay Abraham: enterprise strategist and “old-school” advertising and marketing coach who challenged Charlie to create content material worthy of being consumed by the individuals who had influenced him.
• Kahlil Gibran: Lebanese-American author and thinker, writer of The Prophet, whose poetic knowledge on human nature continues influencing religious and private growth.
• Dale Carnegie: writer of the timeless basic Tips on how to Win Pals and Affect Individuals, establishing foundational ideas for human relationship dynamics and social affect.
• Hafez: Persian lyrical poet from Shiraz, thought of one of many biggest masters of the ghazal type, whose mystical and romantic verses exploring love, wine, and religious craving have influenced literature for over 600 years.
• Martha Beck: life coach and writer recognized for integrating historical knowledge with trendy psychological methods.
• Brandon Sanderson: prolific fantasy writer whose systematic strategy to world-building and storytelling demonstrates the intersection of creativity and methodical execution.
• Richard Koch: writer of The 80/20 Precept, advocating for figuring out the very important few inputs that generate nearly all of significant outputs in any system.
• Yvon Chouinard: founding father of Patagonia and writer of Let My Individuals Go Browsing, demonstrating how genuine values can drive each enterprise success and environmental activism.
• Ricardo Semler: Brazilian CEO who revolutionized company tradition via radical office democracy, inspiring different approaches to enterprise management and organizational design.
• Richard Branson: founding father of Virgin Group whose scrappy, unconventional strategy to beginning an airline exemplifies entrepreneurial resourcefulness and daring risk-taking.
• Diana Chapman: govt coach whose interview on this present explored superior methods for integrating emotional intelligence with rational decision-making.
• Sigmund Freud and Carl Jung: pioneering psychoanalysts whose exploration of the unconscious thoughts impressed Charlie’s Dungeons & Dragons character “Sigmund,” mixing psychology with inventive expression.
• Charlie Hoehn: entrepreneur, 4x New York Occasions bestselling editor, co-founder of Writer.Inc, and my former Director of Particular Initiatives.

Locations and Venues

• Washington, DC: the capital of the US, recognized for its federal authorities, historic monuments, and vibrant political and cultural scene.
• H Avenue (in DC): a historic hall in Northeast Washington DC recognized for its various eating scene, nightlife, and cultural venues stretching from Union Station to the Anacostia River.
• New York Metropolis, NY: probably the most populous metropolis in the US, famend as a world heart for finance, arts, style, and tradition.
• Decrease East Aspect, NYC: a historic Manhattan neighborhood recognized for its immigrant heritage, fashionable eating places, bars, and mixture of inexpensive and luxurious housing.
• Brazil: the biggest nation in South America, well-known for its Amazon rainforest, vibrant tradition, seashores, and cities like Rio de Janeiro and São Paulo.
• Rio de Janeiro, Brazil: Brazil’s iconic coastal metropolis well-known for its beautiful seashores, Christ the Redeemer statue, Carnival celebration, and dramatic mountain landscapes.
• Floripa (Florianópolis), Brazil: the capital of Santa Catarina state, generally known as the “Magic Island” for its lovely seashores, expertise hub, and top quality of life.
• Las Vegas, NV: the leisure capital of the world, well-known for its casinos, reveals, nightlife, and indulgent themed accommodations alongside the Las Vegas Strip.
• Vancouver, Canada: a significant West Coast seaport metropolis recognized for its pure magnificence, delicate local weather, various tradition, and proximity to mountains and ocean.
• Colombia: a South American nation recognized for its various landscapes from Caribbean coastlines to Amazon rainforest, vibrant cities, and wealthy cultural heritage.
• Pennsylvania: a Mid-Atlantic U.S. state recognized for its historic significance, together with Philadelphia’s Independence Corridor and the Liberty Bell.
• Los Angeles, CA: the second-largest metropolis in the US, well-known for Hollywood, leisure trade, seashores, and various neighborhoods.
• XS (Nightclub in Las Vegas): an upscale nightclub at Encore Las Vegas recognized for its luxurious indoor-outdoor design, celeb DJ performances, and high-end bottle service.
• UNLV (College of Nevada, Las Vegas): a public analysis college recognized for its hospitality, enterprise, and engineering packages, in addition to its Runnin’ Rebels basketball staff.
• South by Southwest (SXSW): an annual conglomeration of interactive media, music, and movie festivals and conferences held in Austin, Texas.
• UT Austin: the College of Texas at Austin, a top-tier public analysis college recognized for its lecturers, athletics, and vibrant campus tradition.
• San Francisco / Bay Space: a northern California area recognized for its tech trade, iconic Golden Gate Bridge, various tradition, and steep hills.

Ideas, Concepts, and Frameworks

• Administration Consulting: an expert service the place consultants analyze organizational issues and supply strategic options to enhance enterprise efficiency and effectivity.
• The Muse: idea from The 4-Hour Workweek for creating an automatic, low-maintenance enterprise that generates passive earnings whereas requiring minimal ongoing involvement.
• Scratch-Your-Personal-Itch: the entrepreneurial philosophy of fixing an issue you personally expertise, guaranteeing product-market match by constructing one thing you genuinely need and want.
• Moonlighting: the observe of working a facet enterprise or challenge whereas sustaining full-time employment, permitting entrepreneurs to check concepts with lowered monetary danger.
• Burn the Ships: a dedication technique impressed by historic navy techniques, that means to eradicate all choices for retreat and power full dedication to a brand new enterprise.
• Worry-Setting: My systematic train for outlining worst-case eventualities, prevention methods, and restoration plans to beat determination paralysis and take calculated dangers.
• The Sport: Neil Strauss’ exploration of pickup artist tradition and social dynamics, revealing psychological methods for attraction and social affect.
• 10 out of 10 Upside: the part of fear-setting that focuses on envisioning and quantifying the very best outcomes of taking motion on a choice.
• Fame-Jacking: Charlie’s time period for his YouTube technique of making content material analyzing well-known personalities to draw their followers and leverage present viewers curiosity.
• Tripwire: a web based advertising and marketing technique utilizing a low-cost, high-value preliminary product to transform prospects into paying clients and set up a shopping for relationship.
• Jab, Jab, Jab, Proper Hook: Gary Vaynerchuk’s content material advertising and marketing philosophy of offering worth repeatedly (jabs) earlier than making gross sales pitches (proper hooks) to construct belief and engagement.
• The Herbie Parable: a narrative from Essentialism about figuring out and addressing the first bottleneck in any system to enhance general efficiency and effectivity.
• Viewers Seize: the phenomenon the place content material creators grow to be trapped by their viewers’s expectations, resulting in inventive stagnation and burnout as they chase engagement over authenticity.
• 50/50 Partnership Break up: the generally problematic enterprise association the place two companions share equal possession regardless of hardly ever contributing equally, usually resulting in disputes and energy struggles.
• Sentence Completion Workout routines: a psychological method from The Six Pillars of Self-Esteem utilizing open-ended prompts to uncover unconscious ideas and limiting beliefs.
• Shotgun Deal: a enterprise partnership buyout mechanism the place one associate names a value and the opposite should both settle for or purchase them out on the similar value, forcing truthful valuation.
• Mimetic Need: René Girard’s concept that people copy the needs of others relatively than growing genuine needs, creating cycles of competitors and social imitation.

Related Sources

• BC-X Parkour Philosophy of Steady Studying | Charlie Houpert
• Worry-Setting: The Most Invaluable Train I Do Each Month | Tim Ferriss
• Step 1 for Residing a Kickass Life: Cease “Simply Being Your self” | KickAss Academy
• I Employed a Pickup Artist to Assist Me Discover a Girlfriend | The Tim Ferriss Experiment #7
• The Secret Of Invoice Clinton’s Charisma | Charisma on Command
• The Listener by James Christensen | The Assortment Store
• Why Trump Will SMASH Hillary | Charisma on Command
• How To Construct Unwavering Confidence | Charisma on Command
• Rating the Most Charismatic Gamers In Sport of Thrones | Charisma on Command
• Tips on how to Make a Disrespectful Particular person Look Insecure for Insulting You | Charisma on Command
• Tips on how to Look Extraordinarily Assured (Even when You’re Quiet) | Charisma on Command
• Brené Brown — Striving versus Self-Acceptance, Saving Marriages, and Extra | The Tim Ferriss Present #409
• The Upkeep of Certification Examination as Fetish | The Final Psychiatrist
• Ten Additional Seconds Would Have Saved True Detective’s Finale | The Final Psychiatrist
• Promoting’s Collateral Harm | The Final Psychiatrist
• If You’re Watching, It’s For You | The Final Psychiatrist
• Joe Hudson: Tips on how to be Extra Emotionally Clever (With out Making an attempt so Arduous) | Twitter
• Filling the Void: Ideas on Studying and Karma | Tim Ferriss
• Martha Beck — The Superb and Brutal Outcomes of Zero Lies for 365 Days, Tips on how to Do a Newbie “Integrity Cleanse,” Classes from Lion Trackers, and Novel Techniques for Lowering Nervousness | The Tim Ferriss Present #732
• Brandon Sanderson on Constructing a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Artwork of World-Constructing, and The Science of Magic Techniques | The Tim Ferriss Present #794
• Diana Chapman — Tips on how to Get Unstuck, Do “The Work,” Take Radical Duty, and Cut back Drama in Your Life | The Tim Ferriss Present #536

SHOW NOTES

• [00:00:00] Begin.
• [00:06:44] Charlie meets the boogeyman (me).
• [00:10:11] Why defaulting to administration consulting after faculty felt like every day self-betrayal.
• [00:13:21] Leaping into parkour coaching by way of DVD as a primary enterprise try.
• [00:15:45] Moonlighting vs. burning-ships entrepreneurship.
• [00:16:54] Negotiating distant work with a 90% increase.
• [00:21:22] Charlie strikes to New York and kicks off KickAss Academy.
• [00:22:16] Airbnb survival techniques whereas dwelling in a 396 sq. ft. condominium.
• [00:23:26] Utilizing the fear-setting train and different disaster-mitigation methods.
• [00:26:11] Charlie’s first weblog publish and crossing the publishing Rubicon.
• [00:28:26] How Charlie’s first in-person class prompted an unintentional enterprise mannequin.
• [00:34:21] 10 go-getters make an bold transfer to Brazil.
• [00:32:14] The every day progress whiteboard system.
• [00:37:58] How a harsh Tucker Max session galvanized the rebranding to Charisma on Command.
• [00:44:39] From monetary downturn to pre-selling a course for $12,500.
• [00:50:44] Lastly making sufficient cash to chase summer season in six-to-eight-month increments.
• [00:52:00] Having fun with the sustainable advantages of making timeless content material.
• [00:54:05] How Invoice Clinton seduced 7,000 individuals into following Charlie on YouTube.
• [00:55:46] How Greg McKeown’s Essentialism helped remedy Charlie’s “Herbie” downside.
• [00:58:26] Evolving funnel move and fame-jacking.
• [01:03:46] YouTube algorithm adjustments, short-form content material, and sustaining viewers belief for the long run.
• [01:10:58] Why I nonetheless create this podcast.
• [01:19:30] The risks of succumbing solely to viewers expectation over authenticity.
• [01:21:42] The catalysts that led to day without work, an ayahuasca retreat, and a seven-year transformation course of.
• [01:30:26] Making the transition from 50/50 associate to sole proprietor.
• [01:35:16] Advisable studying: Six Pillars of Self-Esteem by Nathaniel Branden
• [01:37:32] The affect of The Final Psychiatrist weblog.
• [01:41:46] Jay Abraham teaching: “Make it adequate for Tim Ferriss.”
• [01:43:52] How testimonials added a 4x conversion raise.
• [01:44:31] Coming to an settlement with the co-founder.
• [01:47:20] Joe Hudson and the Artwork of Accomplishment.
• [01:51:57] Why I stand by The 4-Hour Workweek with out additional revision, warts and all.
• [01:55:06] Exercising gratitude even when receiving reward is troublesome.
• [01:59:15] Relationship with earlier work: video vs. writing.
• [02:02:05] Don’t miss “Filling the Void.”
• [02:03:56] Extra advisable studying.
• [02:06:43] Improv & Dragons.
• [02:08:06] Charlie’s billboard: “Don’t assume, really feel.”
• [02:08:57] Parting ideas.

MORE CHARLIE HOUPERT QUOTES FROM THE INTERVIEW

“Do I select myself within the face of the world providing me all of this temptation to be one thing else?”
— Charlie Houpert

“For those who don’t imagine in it absolutely, you’re going to promote it with hesitancy.”
— Charlie Houpert

“Don’t assume, really feel. I do know that’s counterintuitive to lots of people, however these days, that’s been my guideline is really feel my coronary heart, really feel my intestine, assume from my thoughts, and attempt to discover some union of the three to maneuver ahead.”
— Charlie Houpert

“While you begin buying and selling your beliefs for money or approval, you’re simply sending a sign that, ‘I can’t be relied on to be myself and be secure and earn.’”
— Charlie Houpert

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